I love to read all the current news about nutrition. One of the fascinating things about nutrition is the constant flow of new information. This leaves no room for boredom which I love. The latest article I read in Forbes discusses the potential change the Millennials have at the grocery store. Millennials are classified as those born between 1982 – 2001.

“Indeed, the maturation of the Millennials and the aging of the Baby Boomers, in our opinion, appear poised to rapidly transform the food-at-home industry, long thought of as a bastion of stability. This transformation has the potential to create a chaotic marketplace that markedly changes where and how consumers shop for groceries, as well as what products they bring home.” Jeffries Alix Partners, “Trouble in Aisle 5.”

This is exciting to me as a mom and dietitian, because I know if the demand is there, then the marketplace will keep up with the demand. This will make it easier to find healthy, fresh foods for our families. Forbes sums up the report with these important points.

• The Millennials have much less brand loyalty and are more willing to engage in different distribution models to findfood. This generation is not afraid to purchase food online and to look outside of the traditional grocery store to find what they want. Boomers on the other hand were more brand loyal and shopped at the grocery store for everything.

• Millennials are less married to the ‘one stop shop’ concept of grocery store shopping.

• Specialty (ethnic, organic / natural, and fresh) sellers – in shops and online – will benefit from changes in preference.

• Branded processed food manufacturers will be “losers” in the new food paradigm.

• Millennials – while focused on paying as little as possible for products – are also much more willing to pay more for specific attributes in food, such as organics / natural, ethnic and specialty foods.

Even if you don’t fall within the age group of the Millennials, do you think the above information is true about your grocery shopping beliefs?